about 33,000 items
About how many different products does the average US supermarket carry?
That huge selection is why a single supermarket visit can feel overwhelming.
Source: Food Marketing Institute (2025) fmi.org
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What share of grocery item sales now happen online?
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33%
What share of supermarket transactions now go through self-checkout?
Self-checkout has grown as stores try to speed up lines and reduce staffing costs.
Source: Food Marketing Institute (2025) fmi.org
about 2.1%
What's the typical net profit margin for a US supermarket selling all these products?
Grocery retailing is famously a low-margin business, making money on huge volume rather than big markups.
Source: Food Marketing Institute (2025) fmi.org
What people think about consumer products — what stores stock, how many exist, and how new ones get made
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What matters most to you when choosing a new product to try?
How do you usually discover new products?
How do you feel about the number of choices in a typical supermarket aisle?
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How does ProductSurvey.com work?
Each question asks you to guess a real number about consumer products — what stores stock, how many exist, and how new ones get made. After you answer you see how everyone else guessed, then the real figure and where it comes from.
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Four stats and one opinion poll. A correct guess earns 100 points plus up to 50 for speed, with a combo bonus for answers in a row. The range next to the right answer earns 40. Opinion polls earn 25 for having your say, and nailing every stat adds 150.
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